Fundraising for Small Nonprofits: A Development Director's Guide
C.J. Bergmen C.J. Bergmen

Fundraising for Small Nonprofits: A Development Director's Guide

When you are the whole development department, the loudest task wins every week and the quiet work that grows giving slides to the bottom. Here is how a one-person shop can run three plays well, protect the hours that make the money, and borrow capacity from a board.

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How to Ask Your Board for Introductions (and Actually Get Them)
C.J. Bergmen C.J. Bergmen

How to Ask Your Board for Introductions (and Actually Get Them)

You say it at the end of every board meeting — take a look at your contacts and think about who might be a good fit for us. Heads nod, nobody sends a name, and you say it again next month. Here is how to replace that sentence with one name, one specific next step, and a draft email your board member can forward from a parking lot.

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How to Recruit Board Members Who Will Actually Help You Fundraise
C.J. Bergmen C.J. Bergmen

How to Recruit Board Members Who Will Actually Help You Fundraise

Most boards get filled rather than recruited. Two names three weeks before the slate is due, both from the same small circle, neither one ever told that fundraising was part of the job. Here is how to name the work first, put the expectation in writing, and cultivate board prospects the way you already cultivate donors.

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Board Fundraising: How to Get Your Board Actually Raising Money
C.J. Bergmen C.J. Bergmen

Board Fundraising: How to Get Your Board Actually Raising Money

Almost every board agrees it should do more fundraising, and almost none of them do. Willingness is rarely the missing piece — "be more involved in fundraising" is simply not a job anyone can do on a Tuesday. Here is the menu of work board members are actually good at, and how to assign it so it happens.

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What Your Donors Would Tell You If You Asked: Running a Donor Survey
C.J. Bergmen C.J. Bergmen

What Your Donors Would Tell You If You Asked: Running a Donor Survey

Most development offices settle their longest-running arguments by seniority rather than evidence, and the guessing is measurably wrong. Here are the five questions worth asking your donors, how to send a survey without a budget, and the step almost every shop skips once the answers come back.

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The Thank-You Letter Most Nonprofits Get Wrong
C.J. Bergmen C.J. Bergmen

The Thank-You Letter Most Nonprofits Get Wrong

The acknowledgment is the one piece of mail a donor is almost certain to open, and most of us fill it with tax language and a signature scanned in two directors ago. Here is what belongs in it instead, where the receipt should live, and the 48-hour standard that changes a donor's first year.

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Donor Communications: How to Build a Plan That Keeps Donors Giving
C.J. Bergmen C.J. Bergmen

Donor Communications: How to Build a Plan That Keeps Donors Giving

Most development offices have an appeal calendar and call it a communications plan. The difference shows up in the quiet stretches between the asks, where donors quietly decide whether they are staying. Here is the one-page plan that governs everything a donor hears from you across a year.

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How to Run a Giving Day or Crowdfunding Campaign That Actually Works
C.J. Bergmen C.J. Bergmen

How to Run a Giving Day or Crowdfunding Campaign That Actually Works

The disappointing giving day and the successful one look almost identical on the day itself. Same countdown graphics, same emails, same push at 8 p.m. The difference was settled weeks earlier — in the match, the pre-committed gifts, and the follow-up nobody outside the office ever sees.

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Social Media Fundraising That Is Worth Your Time
C.J. Bergmen C.J. Bergmen

Social Media Fundraising That Is Worth Your Time

The average nonprofit Facebook page has 53,000 followers, and roughly 1,200 of them see any given post. Social media does real work for a development office, just not the work most boards assume. Here is what the 2026 data shows, and a two-platform plan a small shop can keep.

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Online Fundraising for Nonprofits: A Development Director's Guide
C.J. Bergmen C.J. Bergmen

Online Fundraising for Nonprofits: A Development Director's Guide

Online revenue rose 15% last year, and 37% of it landed in December. Yet only 1.6% of nonprofit website visitors ever give, and mobile donors convert at 8%. Here is a plain look at what is working in online fundraising right now, where the money leaks, and the two streams worth building first.

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Building Real Relationships With Foundation Program Officers
C.J. Bergmen C.J. Bergmen

Building Real Relationships With Foundation Program Officers

On the other side of every grant application is a person with a name, a budget, and a real interest in funding good work. Cold applications win about 15% of the time; applications from funders who already know you win closer to 80%. Here is how to build a genuine relationship with a program officer — before you apply and long after the decision.

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How to Research and Find the Right Grant Funders for Your Nonprofit
C.J. Bergmen C.J. Bergmen

How to Research and Find the Right Grant Funders for Your Nonprofit

Most grant searches start with a deadline and a search engine, and it feels like throwing darts in the dark. The biggest lever on whether a grant gets funded is not the writing — it is whether you found the right funder first. Here is how to research funders whose money already flows toward your issue, your place, and your size of ask.

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Employee and Workplace Giving Programs: A Development Director's Guide
C.J. Bergmen C.J. Bergmen

Employee and Workplace Giving Programs: A Development Director's Guide

Your donors work for companies that have already funded ways to help them give more — payroll giving, volunteer grants, employee giving campaigns — and most small shops never tap it. Here is what I have learned about workplace giving: the programs under the umbrella, why employees and employers both want them, and how a one-person shop can start claiming its share this month.

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Matching Gifts: The Fundraising Money Most Nonprofits Leave on the Table
C.J. Bergmen C.J. Bergmen

Matching Gifts: The Fundraising Money Most Nonprofits Leave on the Table

A donor gives you $200. Her employer would have matched it — but no one asked, so the second $200 never comes. Here is what I have learned about matching gifts: why billions go unclaimed every year, why they are the easiest money you are not raising, and the simple habits a small shop can use to start claiming their share this month.

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Writing a Corporate Sponsorship Proposal That Gets a Yes
C.J. Bergmen C.J. Bergmen

Writing a Corporate Sponsorship Proposal That Gets a Yes

Most sponsorship proposals open with the nonprofit's funding gap and a Gold/Silver/Bronze menu — and land on the desk of a marketing director asking a different question: what does my company get? Here is what I have learned about writing a proposal built around the sponsor, backed by real numbers, that makes the yes easy to give.

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How to Find and Win Corporate Sponsors (Even as a Small Shop)
C.J. Bergmen C.J. Bergmen

How to Find and Win Corporate Sponsors (Even as a Small Shop)

Corporate sponsors can feel like they are only for the big organizations with a partnerships officer and a glossy deck. They are not. Here is what I have learned about finding and winning corporate sponsors as a small shop: where the right companies actually are, the homework that beats a generic letter, and how to turn a first yes into a partner who stays.

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